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Big Move! Midea Teams Up with CP AXTRA to Heat Up Thailand's HVAC Market

Date:2025-05-21

Industry News in HVAC industry! Sharing from ASEAN HVAC & Cleanroom Industry Expo 2026!

 

Midea International has signed an MoU with CP AXTRA, a leading Thai retailer under the Charoen Pokphand Group, to expand its presence in Thailand. Leveraging CP AXTRA’s Makro and Lotus’s retail networks and B2B channels, the partnership aims to boost Midea’s market penetration.

 

With over 300 stores, 4 million B2B clients, and 23 million B2C members, CP AXTRA offers strong market reach. The two sides will co-develop localized products and launch joint marketing efforts to enhance Midea's brand awareness and strengthen its position in the Thai home appliance market.

 

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