Location >> Latest News: TCL Thailand Aims for 10 Billion Baht in AC Sales by 2025
Date：2025-02-22
Latest News from ASEAN HVAC & Cleanroom Industry Expo
TCL Electronics (Thailand) Co., Ltd. has achieved significant success in Thailand's home air-conditioner market, with sales reaching 8 billion baht in 2024, securing the top spot. The company aims to reach 10 billion baht in sales in 2025. This success is driven by substantial investments in production and marketing, along with the government's Easy E-Receipt 2.0 program, which is expected to boost first-quarter sales by 20-30% compared to last year. TCL attracts consumers with premium products, exclusive innovations, and excellent after-sales service, while increasing its marketing budget by 40%, focusing heavily on the air-conditioner market. The FreshIN 3.0 model is a key product, with 10,000 units expected to be sold in 2025. By 2027, TCL plans to achieve 17 billion baht in sales and capture 20% of the market share, with air-conditioners leading the market.
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